Chris Rufer founded The Morning Star Company in 1970, driving one truck hauling tomatoes and peaches from farms to processing factories. The enterprises today include growing tomato seedlings, transplanting, harvesting tomatoes, and trucking them to its three processing factories throughout Central California, which process about forty percent of the US crop. He personally designs the factories, while providing vision and guidance for all facets of the business supplying the ingredient, foodservice and retail markets. Throughout his career, he has actively and consistently supported libertarian organizations and causes, including the formation of The Foundation for Harmony and Prosperity, which operates to improve human well-being. His education includes degrees in economics, agricultural sciences, and business, with concentrations in finance and strategic planning. Chris and his wife, Melodie, have four children and reside in Sacramento, California.